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The Heat is On! The Ride and Road Races Begin!

  • 5:00 AM: Breakfast offered by Monarch Catering - lower level of the Coliseum.
  • 5:00 AM: Packet Pickup and Late Registration in the Exhibit Hall. (USA Cycling racers - no registration)
  • 5:30 AM: Morning Praise and Worship (3rd and Lamar)
  • 6:45 AM: Michelob Ultra USA Cycling Road Races begin at Lincoln St and Burkburnett Rd. 7:00 AM: Registration for the Ride closes
  • 7:05 AM: Flyover (Under Review)
  • 7:05 AM: Canon Blast and the official start of the Endurance ride for 100 miler riders, 100k, 50mile, 25mile and 10k routes (Tandems & Recumbents start at 2nd Street)
  • 8:00 AM: Michelob Finish Line Village & Food Court opens at 2nd and Lamar
  • 9:00 AM: The Consumer Show Opens
  • 9:00 AM: Sports Massage at the Consumer Show opens
  • 10:30AM > 4:00 PM: Outdoor Concert at 2nd and Lamar. Bands: TBD
  • 11:00 AM: Michelob Ultra Road Races finish. Awards will be presented around 12 Noon (based on category completion time) on the Finish Line Village Concert Stage.
  • 4:00 PM: Consumer Show Closes
  • 5:00 PM: Finish Line Village & Outdoor Concert closes
  • 7:00 PM: All activities close
Earlier Event: August 26
The Celebration Begins
Later Event: August 28
Wrap up The Triple Threat!