7:00 am07:00

Wrap up The Triple Threat!

  • 7:00AM: Wee-Chi-Tah Off-Road Trail Run, 10k, and Half Marathon Distances.
  • 7:00AM: Michelob Ultra Criterium for USA Cycling racers begins in the front of the Multi Purpose Events Center.

Great races to watch - MPEC parking & West steps of the Coliseum - 7:00AM to 4:00PM. 

5:00 am05:00

The Heat is On! The Ride and Road Races Begin!

  • 5:00 AM: Breakfast offered by Monarch Catering - lower level of the Coliseum.
  • 5:00 AM: Packet Pickup and Late Registration in the Exhibit Hall. (USA Cycling racers - no registration)
  • 5:30 AM: Morning Praise and Worship (3rd and Lamar)
  • 6:45 AM: Michelob Ultra USA Cycling Road Races begin at Lincoln St and Burkburnett Rd. 7:00 AM: Registration for the Ride closes
  • 7:05 AM: Flyover (Under Review)
  • 7:05 AM: Canon Blast and the official start of the Endurance ride for 100 miler riders, 100k, 50mile, 25mile and 10k routes (Tandems & Recumbents start at 2nd Street)
  • 8:00 AM: Michelob Finish Line Village & Food Court opens at 2nd and Lamar
  • 9:00 AM: The Consumer Show Opens
  • 9:00 AM: Sports Massage at the Consumer Show opens
  • 10:30AM > 4:00 PM: Outdoor Concert at 2nd and Lamar. Bands: TBD
  • 11:00 AM: Michelob Ultra Road Races finish. Awards will be presented around 12 Noon (based on category completion time) on the Finish Line Village Concert Stage.
  • 4:00 PM: Consumer Show Closes
  • 5:00 PM: Finish Line Village & Outdoor Concert closes
  • 7:00 PM: All activities close
9:00 am09:00

The Celebration Begins

  • 9:00 AM: Wee-Chi-Tah Off-Road events registration begins - Bridwell Ag Center.
  • 10:00 AM: Wee-Chi-Tah Off-Road Mountain Bike Trail Races begin – Bridwell Ag Center
  • 1:00 PM: Consumer Show begins.
  • 1:00 PM: Sports Massage at MPEC. Loosen up for the day ahead.
  • 2:00 PM: Packet Pickup and late registration open in the Exhibit Hall for Ride and Race participants.
  • 3:00 PM: Finish Line Village Opens
  • 5:30 PM: Spaghetti Dinner Begins in the lower level of the Coliseum.
  • 5:00 PM: Ultra Criterium for USA Cycling racers begins at the Michelob Ultra Finish Line Village. Great races to watch from MPEC parking & East steps of the Coliseum - 5 PM to 7:30 PM
  • 7:00 PM: Start Smart/Ride Smart “How to have a successful ride at the HHH” Presented by Bikin’ Mike Keel – Author of “Train Smart” - MPEC Seminar Room
  • 8:00 PM: HHH Pace Group Meeting - MPEC Seminar Room
  • 8:45 PM: Race Official’s Meeting – HHH Bldg – 104 Scott St. (USA Cycling Officials and invited guests only).
  • 9:00 PM: Spaghetti Dinner closes 10:00 PM: Consumer Show, Finish Line Village, Registrations, and Packet Pickup Close
3:00 pm15:00

First Day of HHH Festivities

  • 3:00 PM: The Consumer Show opens in the Exhibit Hall of the Multi-Purpose Events Center.
  • 3:00 PM: Sports Massage at MPEC
  • 4:00 PM: Packet Pickup and late registration open at the Exhibit Hall.
  • 4:00 PM: USA Cycling race registration begins in the Exhibit Hall.
  • 4:00 PM: Wee-Chi-Tah Off-Road events registration begins at the Exhibit Hall.
  • 8:00 PM: All Activities close.